Content is King

With any blog, the single most important item is adding real and fresh content on a regular basis.

This is also why most blogs fail after thirty days.  The blogger runs out of things to write about. 

The truth is their imagination runs out of topics, that's all.

I have a mortgage background - I have plenty of fresh content to go around. 

What about other professions?

I was talking about this to a book seller.  She runs a small online bookstore.  We developed a plan for her to blog 3 times a week and drive specific traffic to her online store.  She was naturally panicked.  What would she find to write about?

"How many books do you read?"

2 to 3 a week, she said.

There's 2 to 3 topics a week for you to write about.  Simple.